Black Businesses Matter
Our mission is to increase the sales of black-owned business. Therefore, the Black Businesses Matter team has developed a mobile application/ website, which is a sustainable platform that will allow us to strengthen the economic voice of the black community. The platform will seamlessly allow conscious consumers and business owners to locate and purchase black-owned services and products directly from their phones. This will ultimately empower black-owned businesses.
Why is this important?
The black community spends 1.3 trillion dollars a year as consumers and black businesses see only 2% of these receipts.
We need to establish an economic voice within the black community by redirecting this money. We are not asking you to spend extra money. We are asking you to take the money you’re already spending and support black owned businesses. You need your carpet cleaned – support Kevin Towns who owns the carpet cleaning business in your neighborhood.
In white communities, each dollar is spent with 8-12 white businesses before it leaves the community after circulating for an average of 17 days. In the black community, the dollar only stays 6 hours and never circulates past the first owner.
We need to encourage the black community to financially support Black-Owned businesses. Let’s create generational wealth in our community by taking the money we already spend and supporting a Black-Owned business.
We are also encouraging all other races to support the black community. Policy has been implemented that disproportionately affected the black community. Home mortgages were given to other races other than the black community, and the black youth often to not qualify for student loans because of their interaction with the prison system. Everyone must acknowledge these differences and make actionable behaviors. So, our white friends need to support the wealth they have been given better access to.
Black people have disproportionately supported other races and there needs to be equitable distribution of financial support. We need to transform our mentality when it comes to spending. Black people need to support their own community more and the white community, with other races, need to support the black community as well.
Mobile App & Website
In today’s world, cell phones are as important as breathing to many of us. We cannot go anywhere without our cellphones. Smart phones allow you to do virtually anything from the palm of your hand. Black Businesses Matter, LLC. has created a platform for conscious consumers to financially support black-owned businesses. Our mobile application is the well-oiled vehicle to redirect the 1.3 trillion dollars we spend as consumers, back to our community. To ensure efficacy and efficiency, financial capital is needed if we are to compete with top-tier companies.
Building an effective e-commerce mobile application/website takes an immense amount of maintenance. Safely managing the financial data is an arduous and tedious task. Providing a stellar and safe experience for users and business owners is of utmost importance. Capable personnel who warrant financial compensation must manage the functionality of the platform.
The Black Businesses Matter campaign is a movement that must spread like wildfire if we are to create an economic voice for the black community. Just as presidential candidates make their campaign rounds from state to state, so will the Black Businesses Matter campaign. We want to infect our community with this transformative mentality of supporting our own first. A tour bus going from state to state galvanizing the community and highlighting the short and long-term benefits of supporting black-owned businesses is pivotal to our success. Facilitating partnerships while identifying likeminded organizations and communities across the country will allow us to create regional hubs for the purpose of sustaining the movement.
Creating awareness through marketing and advertising our mobile application and national campaign is imperative. Promotional apparel is an integral part of the movement. The optics level needs to be high level in order to seize attention. Touching every man, woman, and child by leaving them with a piece of the movement such as t-shirts, hats, coats, book bags, school supplies and other daily usage apparel will aid in this transformative mentality. Raising consciousness and awareness to build our community brick by brick by supporting each other is going to require a lifestyle and cultural shift toward branding. Labeling black businesses as the only place to invest your money will have a direct impact in transforming the community. Illustrating our purchasing power and the effects we have on our own community with our dollar needs to be as omnipresent as possible.
Transforming our mentality is going to take a Herculean effort. We are counting on likeminded individuals to pool our resources together. We can’t accomplish our goal without financial and social capital. We are committed to impacting our community with the spoils of our success.